Subway® Strengthens Its Global Brand TeamLen Van Popering joins as Vice President Global Brand Management and Innovation Milford, CT (Nov. 30, 2017) – Subway® restaurants announces Len Van Popering has joined the company as Vice President of Global Brand Management and Innovation. Van Popering is charged with driving Subway’s ongoing global transformation through food innovation…
‘Tis the Season: The Ultimate Cheesy Garlic Bread Returns! MILFORD, Conn. (Nov. 18, 2019) – ‘Tis the season for something craveable, cheesy and simply delicious! This holiday season Subway@ guests can once again enjoy their favorite indulgence: the Ultimate Cheesy Garlic Bread! Subway continues to deliver first-in-class, craveable options, including new bread selections. Known for…
When You Do Good, Good Things Happen This World Sandwich Day Milford, CONN. (Oct. 31, 2019) – Subway® restaurant fans, rejoice! World Sandwich Day is back. Today, Subway is celebrating the holiday with our fourth consecutive year of partnering with Feeding America® to give back to our communities, showing that when you do good things,…
Assignment: Working for Subway, I often talked with people around how they like to eat and the idea that Subway helped people “Eat Fresh.” Inspired by those conversations, I created a simple illustration to hang at my desk that brought a few key themes forward with bright, colorful icons. I used Illustrator to lay the…
Assignment: Following the launch of the national Boy Scouts of America’s new marketing campaign: Scout Me In, the organization made several assets available. To expand the collection to fit our local campaigns, I created several additional assets to use. I incorporated and mirrored the branding from the national BSA, including using a similar font and…
Assignment: As Visual Media Editor for the Order of the Arrow, I created graphics for editorial series. Ahead of the 2015 National Order of the Arrow Conference (NOAC), they ran a column from the Chairman answering common questions. I created this graphic to be a template with the subhead changing each edition. To create it,…
Assignment: I was tasked with creating a poster to raise awareness ahead of an event held at Marymount University to honor the 50th anniversary of the Selma March. I selected a photo that captured the emotion and passion at the event while tying to a familiar figure- a priest- to draw connection back to the…
Assignment: With the 99th anniversary of the Order of the Arrow, Scouting’s National Honor Society approaching, I was tapped to create a graphic to be posted on their social media channels and used in their anniversary newsletter being emailed to their 170,000 members. I use Photoshop to retouch the image and Illustrator to lay the…
Assignment: To drive non-member attendance at ConnJam, Connecticut’s largest Scouting event, I negotiated donated ad space from Hearst Connecticut Media. Hearst, owner of the largest newspapers in southwestern Connecticut, graciously donated 1/4 page ad space to the Scouts. With limited space to engage, I placed the top events and key information into two different layouts.…
Assignment: In an effort to push positive news on social media, the ask was to create a campaign to encourage positive Scouting images and posts. To bring the campaign to life, the banner was used to promote the campaign on owned channels (website and newsletter) and social channels (Facebook). Tools Used: Photoshop, Illustrator Client: Boy…
