Assignment: Following the launch of the national Boy Scouts of America’s new marketing campaign: Scout Me In, the organization made several assets available. To expand the collection to fit our local campaigns, I created several additional assets to use. I incorporated and mirrored the branding from the national BSA, including using a similar font and…
Assignment: As Visual Media Editor for the Order of the Arrow, I created graphics for editorial series. Ahead of the 2015 National Order of the Arrow Conference (NOAC), they ran a column from the Chairman answering common questions. I created this graphic to be a template with the subhead changing each edition. To create it,…
Assignment: I was tasked with creating a poster to raise awareness ahead of an event held at Marymount University to honor the 50th anniversary of the Selma March. I selected a photo that captured the emotion and passion at the event while tying to a familiar figure- a priest- to draw connection back to the…
Assignment: With the 99th anniversary of the Order of the Arrow, Scouting’s National Honor Society approaching, I was tapped to create a graphic to be posted on their social media channels and used in their anniversary newsletter being emailed to their 170,000 members. I use Photoshop to retouch the image and Illustrator to lay the…
Assignment: To drive non-member attendance at ConnJam, Connecticut’s largest Scouting event, I negotiated donated ad space from Hearst Connecticut Media. Hearst, owner of the largest newspapers in southwestern Connecticut, graciously donated 1/4 page ad space to the Scouts. With limited space to engage, I placed the top events and key information into two different layouts.…
