To drive non-member attendance at ConnJam, Connecticut’s largest Scouting event, I negotiated donated ad space from Hearst Connecticut Media. Hearst, owner of the largest newspapers in southwestern Connecticut, graciously donated 1/4 page ad space to the Scouts. With limited space to engage, I placed the top events and key information into two different layouts. These ads ran in 13 newspapers for two weekends (two runs each) reaching millions of readers.

Tools Used:

Photoshop, Illustrator


Boy Scouts of America, Connecticut Yankee Council