To drive non-member attendance at ConnJam, Connecticut’s largest Scouting event, I negotiated donated ad space from Hearst Connecticut Media. Hearst, owner of the largest newspapers in southwestern Connecticut, graciously donated 1/4 page ad space to the Scouts. With limited space to engage, I placed the top events and key information into two different layouts. These ads ran in 13 newspapers for two weekends (two runs each) reaching millions of readers.
Boy Scouts of America, Connecticut Yankee Council