Eat Fresh Poster

Assignment: Working for Subway, I often talked with people around how they like to eat and the idea that Subway helped people “Eat Fresh.” Inspired by those conversations, I created a simple illustration to hang at my desk that brought a few key themes forward with bright, colorful icons. I used Illustrator to lay the…

Scout Me In Extensions

Assignment: Following the launch of the national Boy Scouts of America’s new marketing campaign: Scout Me In, the organization made several assets available. To expand the collection to fit our local campaigns, I created several additional assets to use. I incorporated and mirrored the branding from the national BSA, including using a similar font and…

OA Ask the Chairman

Assignment: As Visual Media Editor for the Order of the Arrow, I created graphics for editorial series. Ahead of the 2015 National Order of the Arrow Conference (NOAC), they ran a column from the Chairman answering common questions. I created this graphic to be a template with the subhead changing each edition. To create it,…

ConnJam18 Advertising

Assignment: To drive non-member attendance at ConnJam, Connecticut’s largest Scouting event, I negotiated donated ad space from Hearst Connecticut Media. Hearst, owner of the largest newspapers in southwestern Connecticut, graciously donated 1/4 page ad space to the Scouts. With limited space to engage, I placed the top events and key information into two different layouts.…

#ShareScouting

Assignment: In an effort to push positive news on social media, the ask was to create a campaign to encourage positive Scouting images and posts. To bring the campaign to life, the banner was used to promote the campaign on owned channels (website and newsletter) and social channels (Facebook). Tools Used: Photoshop, Illustrator Client: Boy…